Title: Fogless Analytics
Author: sajmnantropiusovic
Published: <strong>August 20, 2026</strong>
Last modified: August 20, 2026

---

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# Fogless Analytics

 By [sajmnantropiusovic](https://profiles.wordpress.org/sajmnantropiusovic/)

[Download](https://downloads.wordpress.org/plugin/fogless-analytics.1.0.0.zip)

 * [Details](https://wol.wordpress.org/plugins/fogless-analytics/#description)
 * [Reviews](https://wol.wordpress.org/plugins/fogless-analytics/#reviews)
 *  [Installation](https://wol.wordpress.org/plugins/fogless-analytics/#installation)
 * [Development](https://wol.wordpress.org/plugins/fogless-analytics/#developers)

 [Support](https://wordpress.org/support/plugin/fogless-analytics/)

## Description

Fogless Analytics shows you what actually matters about your traffic — in plain

language, right inside WordPress. It is cookieless by design: no cookies, no cross-
site tracking, no IP addresses stored. In most setups that means no consent banner
is needed for analytics.

**Everything in the free plugin:**

 * **Real-time panel** — who is on your site right now, active pages and live sources.
 * **Clear KPIs with trends** — visitors (true uniques over the whole period), pageviews,
   sessions and bounce rate, always compared to the previous period.
 * **Acquisition channels** — organic, direct, social, referral, paid ads, paid 
   social and AI assistants (ChatGPT, Perplexity & co.).
 * **Top pages with drill-down** — click any page for time on page, bounce, entry/
   exit rates, its traffic sources and devices.
 * **Events** — outbound clicks, file downloads and form submissions (only the fact
   of the submit; never any form content).
 * **WooCommerce built in** — revenue, orders, conversion rate, average order value,
   revenue by channel (cookieless last-touch attribution), top products and a five-
   step path-to-purchase funnel.
 * **Countries and devices** — visitor countries from network edge headers, device
   split.
 * **A dashboard people understand** — contextual “?” explanations on every metric,
   a collapsible how-to-read guide and silent auto-refresh.

Everything listed above is included and fully functional in this plugin. There
 
are no locked features, no license keys and no usage limits.

Additional functionality (Customer Journey flow visualisation, automatic
 recommendations,
weekly e-mail reports and CSV exports) is available in a separate plugin distributed
from our own website.

### Privacy

Fogless does not set cookies and does not store IP addresses. Visitor country
 is
derived from network edge headers when present; no GeoIP database of personal data
is kept. Raw event data is retained for 90 days (adjustable via the `retention_days`
setting) and then deleted automatically; aggregated daily statistics are kept. All
data stays in your WordPress database and is removed completely when the plugin 
is deleted.

## Screenshots

[⌊The dashboard: real-time panel, KPIs with trends and the how-to-read guide.⌉⌊The
dashboard: real-time panel, KPIs with trends and the how-to-read guide.⌉[

The dashboard: real-time panel, KPIs with trends and the how-to-read guide.

[⌊Traffic over time with period comparison, acquisition channels.⌉⌊Traffic over 
time with period comparison, acquisition channels.⌉[

Traffic over time with period comparison, acquisition channels.

[⌊Top pages with one-click behaviour drill-down.⌉⌊Top pages with one-click behaviour
drill-down.⌉[

Top pages with one-click behaviour drill-down.

[⌊Events: outbound clicks, downloads and form submissions.⌉⌊Events: outbound clicks,
downloads and form submissions.⌉[

Events: outbound clicks, downloads and form submissions.

[⌊WooCommerce: revenue, attribution and the path-to-purchase funnel.⌉⌊WooCommerce:
revenue, attribution and the path-to-purchase funnel.⌉[

WooCommerce: revenue, attribution and the path-to-purchase funnel.

## Installation

 1. Install and activate the plugin through the Plugins screen in WordPress.
 2. Open the **Fogless** menu item to view your dashboard.
 3. That’s it — tracking starts immediately; no configuration is required.

## FAQ

### Do I need a cookie consent banner for this?

Fogless sets no cookies and stores no personal data such as IP addresses. A
 visitor
is counted using a one-way salted hash that changes every day, so visitors cannot
be tracked across days. In most GDPR interpretations this qualifies as consent-free
analytics — but the legal assessment of your site is always yours to make.

### How is a visitor counted without cookies?

Each pageview is attributed to a hash of (IP address + browser + your site
 host)
keyed with a salt that is regenerated daily and the old salt discarded. The IP address
itself is used only transiently in memory and never written to the database.

### Does it work with WooCommerce?

Yes — out of the box. Fogless records revenue, orders, conversion rate and
 average
order value, attributes orders to the visitor’s acquisition channel (last non-direct
source), shows your top products and a five-step funnel from visit to purchase.

### Does it slow my site down?

No. The tracking beacon is a ~2 kB script that fires once per pageview,
 asynchronously,
and never blocks rendering. Dashboard queries read from daily rollup tables, and
old raw data is pruned automatically.

### Does the dashboard keep hitting my server while it is open?

No. The live panel refreshes about every 15 seconds, but only while the
 dashboard
tab is actually in the foreground and you are working in it. When you switch tabs
it stops completely, and after a few minutes without interaction it stands down 
until you come back. On a slow server it automatically backs off further, so it 
never queues requests faster than the site can answer them.

### Where is my data stored?

In your own WordPress database. Nothing is sent to any external service —
 the plugin
makes no outside requests at all (even fonts are bundled).

### Is anything limited or locked in this plugin?

No. Every feature listed above is fully functional, with no license key, trial
 
period or usage limit. A separate plugin available from our website adds further
functionality (journey visualisation, automatic recommendations, e-mail reports 
and CSV exports), but nothing here depends on it.

### How long is my data kept?

Raw event data is kept for 90 days by default and then pruned automatically;
 aggregated
daily statistics are kept indefinitely. You can change the window with the `retention_days`
setting or the `defog_retention_days` filter.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“Fogless Analytics” is open source software. The following people have contributed
to this plugin.

Contributors

 *   [ sajmnantropiusovic ](https://profiles.wordpress.org/sajmnantropiusovic/)

[Translate “Fogless Analytics” into your language.](https://translate.wordpress.org/projects/wp-plugins/fogless-analytics)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/fogless-analytics/),
check out the [SVN repository](https://plugins.svn.wordpress.org/fogless-analytics/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/fogless-analytics/)
by [RSS](https://plugins.trac.wordpress.org/log/fogless-analytics/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.0.0

 * Initial public release: cookieless tracking engine, real-time panel, KPIs
    with
   period comparison, acquisition channels (incl. paid and AI assistants), top pages
   with drill-down, events (outbound / downloads / forms), full WooCommerce module
   with attribution and funnel, contextual help and the dashboard guide.

## Meta

 *  Version **1.0.0**
 *  Last updated **1 day ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 6.2 or higher **
 *  Tested up to **7.0.4**
 *  PHP version ** 7.4 or higher **
 *  Language
 * [English (US)](https://wordpress.org/plugins/fogless-analytics/)
 * Tags
 * [analytics](https://wol.wordpress.org/plugins/tags/analytics/)[cookieless](https://wol.wordpress.org/plugins/tags/cookieless/)
   [privacy](https://wol.wordpress.org/plugins/tags/privacy/)[statistics](https://wol.wordpress.org/plugins/tags/statistics/)
   [woocommerce](https://wol.wordpress.org/plugins/tags/woocommerce/)
 *  [Advanced View](https://wol.wordpress.org/plugins/fogless-analytics/advanced/)

## Ratings

No reviews have been submitted yet.

[Your review](https://wordpress.org/support/plugin/fogless-analytics/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/fogless-analytics/reviews/)

## Contributors

 *   [ sajmnantropiusovic ](https://profiles.wordpress.org/sajmnantropiusovic/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/fogless-analytics/)